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Dispatches from New York
Our day began at an ungodly hour.When we booked our flight over the summer, a six a.m. departure seemed reasonable. We’d forgotten to factor in the change in seasons. Getting out the door for four a.m....
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Top 10 Lessons Learned
From the Useful Social Media and Customer Service Conference in New York Absolute must have skill: listening, listen and do more listening. No one is an expert. Everyone is gaining expertise and...
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The Business of Art
A conversation with Carollyne Yardley We are big fans of Carollyne Yardley and her art at KENDALLWOOD. We were part of last month's Never Dine Alone opening night spectacle.Our very own Michael Vasilev...
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The Social Business of ESL
Introducing Fiona Fiona has combined her passion for technology and interaction with her background in linguistics and teaching English as a Second Language. Beginning in early 2012, she will be a...
View ArticleTouch Woody, the internet pecker
Or, advertising in a multicultural market We’ve all heard and giggled over the alleged infamous gaffes of advertisers making their foray into international markets with taglines that perhaps don’t...
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Social inside and outside
KENDALLWOOD introduces social business planning Epicure is a 15-year old, 100% Canadian owned, direct sales spice and cookware business based in Victoria, B.C. With a sales team from Haida Gwaii to...
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Sparking Conversation: Being Social
We were delighted to be invited to share our thoughts on Sparksheet, a multiplatform magazine that explores how people in the industry are using different platforms to get relevant content to the right...
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Using Social Media For Crisis Communications
Burning Need The busy forest fire season of 2009 caught the British Columbia provincial government off guard – communications-wise. The government had a strong operational emergency response but wasn’t...
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6 Lessons for Local Governments from Hurricane Sandy
The SuperstormHurricane Sandy, the largest recorded Atlantic hurricane ever, struck the Caribbean and the Eastern Seaboard in late October 2012, causing and estimated $56.5 billion in damages and...
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South Korea is the new black
All month we’ve been talking about trends: trends for marketing, trends for shopping and trends in PR. But we wanted to take a moment to step back and take a look at big picture trends. Global trends....
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2013: Our Big Fat List of Tools and Apps
Happy New Year! We’ve been doing a lot of thinking about PR and social media and the future of our industry over this past year.As Rena mentioned, we’re focused on the intersection of brands, business...
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6 New Ideas in Tourism PR and Digital Strategy
If you haven’t radically changed the way you’re doing tourism PR in the last three years, then you’re probably doing it wrong. We’ve worked on the tourism portfolio doing compelling and aggressive...
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Social Media Tips for National Emergency Preparedness Week
If you’re not already using social media for crisis communications, you should be.Sooner or later, you’ll hear some very bad news—your company is being smeared in the media because of bad behavior or...
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12 FREE Digital Business Resources
August is the perfect time to catch up on your social media/digital business research and reading. We've compiled a list of our go-to favourite case studies, reports and whitepapers for you from the...
View ArticleWhat's PR Professional to do?
Join Christine and Rena at the CPRS Vancouver IslandBeyond the Hype Conference It's a murky, unclear future for PR professionals. But one thing is certain: permanent disruption as a transformational...
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